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Lionel FRENCH KEOGH

Hyundai Motor France
Managing Director

As an experienced manager, he is Managing Director at Hyundai Motor France since July 2014. Lionel French Keogh, aged 46, is graduated from ESLSCA Paris business school. He joined Crédit Universel (now Cetelem) in 1995. He started to work for a car manufacturer in 1998 at Rover France then joined Mercedes Benz Financing in 2000. In 2001, he started to work for Volkswagen France, where he held various positions of responsibility, including network development advisor, head of network development in south region then head of network development. In 2006, Lionel joined Seat France (Volkswagen Group France) as regional director and in 2007, he held the position of sales and network manager at Kia Motors France. In January 2012, he joined Nissan West Europe.

About Hyundai 

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and even more with its range of world-class vehicles and mobility service offerings available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV. 

Hyundai has the youngest line-up in Europe. Indeed, 90 per cent of the models are less than two years old. 75 per cent of the vehicles Hyundai sold in the region are designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey, which have a combined annual capacity of 600,000 units. Hyundai Motor sells cars in 31 European countries through 2,500 outlets (523,258 car registrations).

Thanks to a wide range of reliable, innovative, economical and environmentally friendly cars that perfectly meets customers’ expectations, Hyundai is now a generalist manufacturer. Each of the 15 models of its range such as city cars, sedans, minivans, or recreational vehicles is distinguished by a unique comfort, an exceptional level of equipment, competitive prices and an unprecedented guarantee of 5 years with unlimited mileage. 


Hyundai Motor France became a subsidiary on January 3, 2012. In 2017, Hyundai registered 29,570 vehicles, a progress of 5% compared to 2016. End of august 2018, Hyundai Motor France continues to grow with a 2 digits increase (+26% vs YTD 2017). Hyundai in France is also an important network of distribution, with more than 190 points of sale and services, based in all over the country. Hyundai is also actively involved in football as a FIFA longtime partner, since 1999. In France, Hyundai is Olympique Lyonnais’ premium partner for the seventh successive season.