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avatar for Frederic GRELIER

Frederic GRELIER

Weborama
Chief Data Officer
Frédéric Grelier starts his career as Marketing Data Base Manager in GMF-Vie (Covea Group) in 1992. From 1995, he starts developing econometrics methodologies to measure the impact of marketing and advertising levers in The Institute of Research and Innovation. In 2001, he becomes Datamining and Geomarketing Director of Claritas and in 2004 of Axciom, the international leader of technologies and marketing services. Frédéric Grelier contributes to the digital growth of the company in Europe by being in charge of the segmentation development, scoring and consumer knowledge analysis. In 2013, he starts working at Weborama as Chief Data Officer.
Frédéric Grelier teaches the module “Data Management” within Paris Dauphine University’s Master 226.