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Wednesday, October 3 • 15:00 - 15:15
Immersive media in the automotive industry

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All through the customer journey (before, during and after sale), Augmented Reality is today the most relevant and innovative digital format to create emotion, engagement, positive souvenirs. Adding digital elements on the world around us, it brings immediate value to end-users and the automotive industry.Thanks to different technologies and approaches (markers, mobile Application, WebAR, AR positioning...), AR shows an unique opportunity for brands to improve their communication in advertising, communication to tell relevant and engaging stories. AR is the format of brand experience.

Wednesday October 3, 2018 15:00 - 15:15 CEST
The Blue Stage