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Tuesday, October 2 • 15:00 - 15:15
Improving Reality for Interactivity

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The future of interactive consumer experiences is vast and untapped. From the days of brand message monologue in radio advertisements, we now have the people, tools and talent to push these experiences into wild new worlds. It’s not only adding to or mimicking our reality that we want to achieve, but improving on it with mixed ones to deliver more impact, emotion, and relevance to people’s lives.


Tuesday October 2, 2018 15:00 - 15:15 CEST
The Blue Stage