The automotive, transportation and mobility industry is being turned on its head. As we move towards the ultimate goal of electric, connected, autonomous mobility, vehicles are becoming more reliable and, like software, easier to upgrade. Whether big or small, agility, flexibility and proactivity will be critical success factors for the companies that thrive over the next decade and beyond. The development of the next generation of vehicles will require advanced creative design, shared intelligence, a broad systems engineering approach and multi-domain, integrated collaboration.