Mondial Tech

Data today is bigger and more pervasive than ever before.
Thanks to their interactions with consumers and technologies, Automotive brands can build data asset as an essential ingredient for success.
Rely on first-party data - CRM systems, billing databases… - is a great starting point but it exists other sources of highly specialized automotive intelligence.
In order to step up their competitive advantage, automotive companies should apply third-party data that users produce every day.
Indeed, when they surf on the Internet users reveal signals about what kind of consumers they are and what they intent to purchase.
 
That’s why, AAA DATA & Weborama create « Automotive Insight » a new vision of the automotive buyers market.
Automotive Insight is an advanced data science service aggregating transactional and digital behavioral data. It allows brands to :
•             capture the first signals of churn (e.g: interest for competitors car model…)
•             detect acquisition opportunities (e.g: key life event, like relocation…)
•             personalize audience targeting
 
By participating to this workshop, you will discover how data science can efficiently detect sales opportunities and improve customer acquisition and retention as well.