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Mondial Tech has ended
Thursday, October 4 • 13:30 - 14:00
How data science allows automotive brands to detect precisely their next customers?

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Data today is bigger and more pervasive than ever before.
Thanks to their interactions with consumers and technologies, Automotive brands can build data asset as an essential ingredient for success.
Rely on first-party data - CRM systems, billing databases… - is a great starting point but it exists other sources of highly specialized automotive intelligence.
In order to step up their competitive advantage, automotive companies should apply third-party data that users produce every day.
Indeed, when they surf on the Internet users reveal signals about what kind of consumers they are and what they intent to purchase.
 
That’s why, AAA DATA & Weborama create « Automotive Insight » a new vision of the automotive buyers market.
Automotive Insight is an advanced data science service aggregating transactional and digital behavioral data. It allows brands to :
•             capture the first signals of churn (e.g: interest for competitors car model…)
•             detect acquisition opportunities (e.g: key life event, like relocation…)
•             personalize audience targeting
 
By participating to this workshop, you will discover how data science can efficiently detect sales opportunities and improve customer acquisition and retention as well.

Speakers
avatar for Frederic GRELIER

Frederic GRELIER

Chief Data Officer, Weborama
Frédéric Grelier starts his career as Marketing Data Base Manager in GMF-Vie (Covea Group) in 1992. From 1995, he starts developing econometrics methodologies to measure the impact of marketing and advertising levers in The Institute of Research and Innovation. In 2001, he becomes... Read More →
avatar for Patricia RENAUD

Patricia RENAUD

Marketing and Sales Director, AAA DATA
With a unique expertise in CRM, Patricia has 20 years of experience in direct, data and digital marketing acquired through her work with the main stakeholder in the industry.Patricia was led to work on complex CRM issue, and to work closely with major brands in automotive industry... Read More →


Thursday October 4, 2018 13:30 - 14:00
The Blue Stage