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Wednesday, October 3 • 09:30 - 10:15
Instagram, The New Auto Playground

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Instagram has become the digital platform for sharing experiences, lifestyles and passions around the automobile. People and brands - whether luxury or mass brands, manufacturers or retailers - find each other on Instagram. As part of the "Instagram: The new auto playground" event, we would like to invite you to join us on the Instagram world together. Be inspired by Instagrammers that will share their love for auto and their strategy on the platform. Learn first-hand about what makes successful automotive marketing on Instagram.
9.30 - 9.35 > Introduction by Gilles Maillet
9.35 - 9.50 > Keynote Matt Jacobson
9.50 - 10.10 > Panel: Ted Gushue (Petrolicious) + The Arsenale - Moderator: Maxime Mellah
10.10 - 10.15 > Closing by Gilles Maillet

avatar for Ted GUSHUE


Editorial Director, Petrolicious
Ted was born and raised in Connecticut. After graduating with a degree in Finance and Fine Arts, he started a career in Finance in New York during the financial crisis. He then chose to develop his creative skills. He worked for various magazines before launching his own in 2011... Read More →
avatar for Matt JACOBSON


Head of Market Development, Facebook
In his role as the Head of Market Development, Matt Jacobson spearheads creative marketing programs that leverage the Facebook and Instagram platform. Matt focuses on strategic partnerships that connect people with some of the world's most recognized brands.
avatar for Gilles MAILLET


Head of Automotive, Commerce and Mobility, Facebook
Gilles is our Head of Automotive, Commerce and Mobility since April 2015.He works with carmakers, car dealers as well as startups and helps them build a digital marketing strategy that is in line with the new challenges brought by the ongoing digital transformation. Before Facebook... Read More →
avatar for Patrice MEIGNAN


Founder & CEO, The Arsenale
Patrice is a serial entrepreneur. After launching a few magazines, among them Intersection, he founded The Arsenale, the first international marketplace gathering incredible cars in 2015.He made his business famous through Instagram.
avatar for Maxim MELLAH


Client Partner - Automotive, Facebook
Maxime works with carmakers, car dealers, agencies and key mobility actors and helps them use our tools creatively and in a relevant way in order to achieve brand and performance results on Facebook, Instagram and Messenger.

Wednesday October 3, 2018 09:30 - 10:15 CEST
The Ring